![]() ‘Hard’ resources include tangible equipment, used for purposes such as all construction and related activities, geographical mapping, entertainment, sporting activities, etc. ‘Soft’ resources include digital tools - software and applications - the availing of which boosts a company’s online presence and ensures they can get a bird’s eye view of the solution set offered to consumers. So where do all these start? The answer is resources. ![]() Not only is there a need to provide cutting-edge, innovative services for increased customer satisfaction and retention, but there is a necessity to ensure that businesses stay ahead of the competition to ensure lower stress on vital business signs. The era of flourishing consumer demand is proving to be a battleground for organizations.
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